I have found that most people and companies already know what to do. Where they fall down is the execution of their plans. Guy Kawasaki shares his insight into the art of execution.

If my memory isn’t failing me, after the Robert Redford character gets elected in The Candidate, he whispers to one of his supporters, “Now what?” Raising money ls like running for office: it’s very exciting and even fun if you get the money. But after you raise the money, now what?

The good news is that you got the money. The bad news is you got the money. At the end of the process, every entrepreneur has to answer the same question as the candidate: “Now what?” The answer to this question is, “Now you execute.” And the next…

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