We are all procrastinating on some level… this was a nice reminder.
There’s no question about whether you are procrastinating about something. The only question is: what?
Knowledge work creates myriad opportunities for stalling. You can stall about making a salescall, stall about redoing a website, stall about reorganizing your department… the list of areas is so long, it becomes a stall in itself.
But deep down, you already know where you’re stalling. It’s that thing that makes you uncomfortable, probably because it involves doing something you might be held accountable for.
The problem with Google AdSense is that it makes marketers accountable. Unlike Super Bowl ads, you can tell if your Google ads work. And so it’s easy to stall.
The problem with inventing a new product that challenges the status quo is that whoever…
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