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No Conversation: The Message and the Medium

March 20, 2007 by Walter

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Maybe it’s time to pay attention to the conversation.

new conversationThere’s a witty yarn in transportation engineering concerning traffic jams. When asked to how to reduce congestion and commuting times, the sagely planner responds “stop moving things around so much”. It’s good advice, especially when it comes to email.

Because according to Postini’s last communication intelligence report, about 94 percent of all email is spam. Spam increased 147 percent in 2006 and caused a 334 percent increase in processing requirements for corporate email. Some systems are simply melting down under the pressure – too many messages for the medium to handle. And when you figure in the massive amount of hardware and energy to keep the global electronic…

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