The IMRG (Interactive Media in Retail Group) recently held their OnLine Green Awards — the OLGAs, which were voted on by more than 9,000 shoppers and a panels of judges. You can see the finalists by downloading the PDF, but of more intrigue for us was not so much who won the gong, but the assertions made by the IMRG about the Green Effects of Internet Shopping. They sprout some impressive figures. Such as: “Efficient package delivery by van can replace inefficient personal driving to the shops; in the case of grocery shopping, this could reduce vehicle miles by a 70% or more.” Or less inventory because there is a “tendency towards ‘pre-selling’ online -…

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