Discovery Communications Announces New Network: PlanetGreen
It seems as though conscious living has found it’s place in television media.
We reported in February that the Discovery Health Channel was adding a new natural living show to their lineup. Now Discovery Communications is announcing something even bigger: they’re adding a whole new network. Called Discovery PlanetGreen, the network will be one-of-a-kind with 24-hour programming dedicated solely to living a green lifestyle. Discovery Channel’s Planet Earth, the 11-part mini-series event which started on March 25th, had an overwhelming response (if you’ve seen it you definitely know why) and clearly demonstrated the interest and passion that viewers have for our planet. “The Earth has been central to Discovery since John Hendricks first chose the planet to represent our brand,†said Chief…
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Look Good, Save the Planet: The Opel Eco Speedster
The Opel Eco Speedster first wowed crowds at the Paris Auto Show in 2002 and has now popped up in the Discovery Channel’s FutureCar series (see below for the video link). The sleek concept car holds a distinguished place in the growing family of high-performance diesels that are breaking records, as well as people’s prejudices about what diesels can do on the road and the track. The Eco Speedster, with its surprisingly diminutive 1.3-liter ECOTECH CDTI, tops out at 155 mph and clocked an average fuel economy of 113 mpg over a 24-hour road test. A combination of low weight (660 kg/1,445 lbs), minimal drag, mid-engine design, and a 5-speed automatic transmission let the…
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Have an Image Problem? Sharks Need Your Help, Seth
The new media, blogging, Web 2.0. It’s all about conversation, right? Well, lets see. Earlier today we posted about how bad things were for sharks, with up to 200 millions of them getting killed each year and many of their 350 species facing extinction. Part of the problem is that sharks have an image problem: They are getting slaughtered (often their fin is cut off to make soup and they are thrown back in the water to die slowly) and almost nobody is even raising an eyebrow.
So lets ask an expert: Popular blogger and marketing guru, Seth Godin.
Seth, if sharks were your clients, how would you change their image? Is it possible…
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A Sign of the Times: Goodbye TV, Hello Broadband
What will this mean to the current revenue models of mass media? Narrow-casting becomes as important as broad-casting.
One Wired News correspondent cuts his connection to the cable company and doesn’t look back. Can the internet supply enough video programming to entertain a family of five? By Robert Lemos…
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If You Want Innovation Offer a Prize: All Eyes on 100 MPG Prize
The X-Prize folks will give millions to whoever gets a 100 MPG car to market first. In Autopia.
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Starting a New Conversation: World’s First Green Label
Sub Pop Records becomes the first record label run entirely on the power of the wind and sun … sort of. Find out how you can do the same. In Listening Post.
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Think Different: Fans Storm Apple’s 5th Ave Store
Now that’s a grand opening!
Steve Jobs attends the opening of the new store on Manhattan’s Fifth Avenue. Seán Captain reports from New York. Plus: Big Apple photo gallery.
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Maybe There is a Better Way: Airlines Try Smarter Boarding
Forget back-to-front loading. Computer simulations produce a range of better boarding procedures that minimize passenger interference and get fliers in the air faster. (But first class stills boards first.) By Dave Demerjian. Plus: Our interactive guide to better boarding.
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The Greening of America: Rise of the Eco-Aesthetes
Although some environmental choices are motivated by aesthetics and status, there are plenty of reasons why we should think green.
Solar panels on the roof. Hybrid car in the garage. Organic-cotton clothes in the closet. Today’s envrionmental radicals vote with their dollars, and punch up their politics with style. By Daniel H. Pink from Wired magazine….
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