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Rory Sutherland: Life lessons from an ad man

October 16, 2009 by TNC

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Interesting Thoughts on Making Money from Online Content

June 10, 2009 by TNC

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Making Money from content online

View more OpenOffice presentations from Paul Bradshaw.

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The Client relationship – in real world situations

May 29, 2009 by TNC

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Words of Wisdom… Steve Jobs & Picasso

May 16, 2009 by TNC

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Simpsons takes on Apple

December 3, 2008 by TNC

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Twitter in Plain English

September 2, 2008 by TNC

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Filed Under: advertising, business, conversations, marketing, media, technology Tagged With: Social Networking, Twitter, web 2.0

The Exciting Life of a Designer…

August 6, 2008 by TNC

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How to save billions of dollars a year… do not design by committee.

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Subject to Change…

May 20, 2008 by TNC

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Creating great products and services for an uncertain world.

Filed Under: advertising, business, conversations, design, marketing, media, technology Tagged With: change, conversations, creative, new ideas

What’s Next in Marketing and Advertising

April 9, 2008 by Walter

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Have an Image Problem? Sharks Need Your Help, Seth

January 30, 2007 by Walter

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seth-godin-sharks.jpg

The new media, blogging, Web 2.0. It’s all about conversation, right? Well, lets see. Earlier today we posted about how bad things were for sharks, with up to 200 millions of them getting killed each year and many of their 350 species facing extinction. Part of the problem is that sharks have an image problem: They are getting slaughtered (often their fin is cut off to make soup and they are thrown back in the water to die slowly) and almost nobody is even raising an eyebrow.

So lets ask an expert: Popular blogger and marketing guru, Seth Godin.

Seth, if sharks were your clients, how would you change their image? Is it possible…

Read the rest of this post from TreeHugger

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