How to save billions of dollars a year… do not design by committee.

The new media, blogging, Web 2.0. It’s all about conversation, right? Well, lets see. Earlier today we posted about how bad things were for sharks, with up to 200 millions of them getting killed each year and many of their 350 species facing extinction. Part of the problem is that sharks have an image problem: They are getting slaughtered (often their fin is cut off to make soup and they are thrown back in the water to die slowly) and almost nobody is even raising an eyebrow.

So lets ask an expert: Popular blogger and marketing guru, Seth Godin.

Seth, if sharks were your clients, how would you change their image? Is it possible…

Read the rest of this post from TreeHugger

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