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Believe in Something: The Art of Evangelism

January 14, 2006 by Walter

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12 Jan 2006 from Let the Good Times Roll by Guy Kawasaki | Read the full story»

Love the cause. “Evangelist” isn’t simply a job title. It’s a way of life. It means that the evangelist totally loves the product and sees it as a way to bring the “good news.” A love of the cause is the second most important determinant of the success of an evangelist–second only to the quality of the cause itself. No matter how great the person, if he doesn’t love the cause, he cannot be a good…

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